"Lottery" Radio Ad Transcript
A doorbell rings. We hear footsteps approaching.
Woman: (muted) Coming!
Dog barks a greeting then pants. Door squeeks open.
Woman: Hi there.
Man: Mrs. Jane Eaton?
Woman: Yes?
Man: Congratulations! I’m from...
Woman: (interrupts man with a loud scream of delight and dog starts barking excitedly) Ahhh! Oh my gosh! Honey! Come here! We WON! We won! We won!
Man: Ummm, actually ma’am, I’m from the State. You see, we’re looking for all 65,000 Vermonters without health insurance. We just want to let you know about our Green Mountain Care program. It’s affordable health coverage for folks around here who don’t have it.
Woman: Oh. And we qualify even though we work?
Man: No matter how much you earn.
Woman: But is it affordable?
Man: That’s the idea.
Woman: But is it hard to enroll?
Man: No, just call to get started. 1-800-250-8427.
Woman: And it's toll-free?
Man: Toll-free. 1-800-250-8427.
Woman: Ok…well then… (loud scream of delight from woman and dog resumes barking excitedly) Honey! Come here! We won!
Man: (trying to shout over her screams) Don’t forget to call 1-800-250-8427 or visit GreenMountainCare.org!

